Customer participation in online co-creation experience : the role of e-service quality
Year of publication: |
2015
|
---|---|
Authors: | Elsharnouby, Tamer H. ; Mahrous, Abeer A. |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 9.2015, 4, p. 313-336
|
Subject: | Customer experience | Eservice quality | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Produktqualität | Product quality | Online-Handel | Online retailing |
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