Customer participation management : developing a comprehensive framework and a research agenda
Year of publication: |
2016
|
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Authors: | Mustak, Mekhail ; Jaakkola, Elina ; Halinen, Aino ; Kaartemo, Valtteri |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 27.2016, 3, p. 250-275
|
Subject: | Service management | Literature review | Co-production | Customer participation | Beziehungsmarketing | Relationship marketing | Bibliometrie | Bibliometrics | Dienstleistungsmanagement | Kundenintegration | Customer integration |
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