Customer participation and value creation : a systematic review and research implications
Mekhail Mustak, Elina Jaakkola and Aino Halinen
| Year of publication: |
2013
|
|---|---|
| Authors: | Mustak, Mekhail ; Jaakkola, Elina ; Halinen, Aino |
| Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 23.2013, 4, p. 341-359
|
| Subject: | Kundenintegration | Customer integration | Marketingmanagement | Marketing management | Bibliometrie | Bibliometrics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009769853