Customer participation, value co-creation and customer loyalty : evidence from Umrah travel agencies in Indonesia
Ali Mursid and Cedric Hsi-Jui Wu
| Year of publication: |
2022
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|---|---|
| Authors: | Mursid, Ali ; Wu, Cedric Hsi-Jui |
| Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 13.2022, 3, p. 628-648
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| Subject: | Service brand image | Service employee performance | Umrah travelers' loyalty | Umrah travelers' participation | Value co-creation | Willingness to customize | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Reisevermittler | Travel agency | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Indonesien | Indonesia | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Urlaubsverhalten | Holiday behaviour | Markenführung | Brand management | Kundenservice | Customer service |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-06-2020-0190 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012880208