Customer Perceived Value als Komponente von Performance Measurement-Systemen
Regina W. Schröder und Friederike Wall
| Year of publication: |
2009
|
|---|---|
| Authors: | Schröder, Regina W. ; Wall, Friederike |
| Published in: |
Controlling zwischen Shareholder Value und Stakeholder Value : neue Anforderungen, Konzepte und Instrumente. - München : Oldenbourg, ISBN 978-3-486-58794-4. - 2009, p. 105-126
|
| Subject: | Shareholder Value | Shareholder value | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Performance-Messung | Performance measurement | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003868787