Customer perceived value and differences between customer's and firm's perception
Irena Pandza; Claudio Vignali
| Year of publication: |
2010
|
|---|---|
| Authors: | Pandza, Irena ; Vignali, Claudio |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 5.2010, 4, p. 436-450
|
| Subject: | Kundenwert | Customer value | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Veranstaltungswirtschaft | Event sector | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008798323