Perceived value as a basis for shaping the offer of service provider : cases from UK and Croatia
Irena Pandza; Claudio Vignali
| Year of publication: |
2010
|
|---|---|
| Authors: | Pandza, Irena ; Vignali, Claudio |
| Published in: |
World review of entrepreneurship, management and sustainable development. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0573, ZDB-ID 2193382-0. - Vol. 6.2010, 4, p. 263-275
|
| Subject: | Dienstleistungsqualität | Service quality | Messung | Measurement | Beziehungsmarketing | Relationship marketing | Veranstaltungswirtschaft | Event sector | Großbritannien | United Kingdom | Kroatien | Croatia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008798319