Customer perception, purchase intention and buying decision for branded products : measuring the role of price discounts
Amit Dangi, Chand P. Saini, Vijay Singh, Jayant Hooda
| Year of publication: |
2021
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|---|---|
| Authors: | Dangi, Amit ; Saini, Chand P. ; Singh, Vijay ; Hooda, Jayant |
| Published in: |
Journal of revenue and pricing management. - Cham : Springer Nature Switzerland AG, ISSN 1477-657X, ZDB-ID 2109274-6. - Vol. 20.2021, 2, p. 194-203
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| Subject: | Purchase intention | Buying decision | Branded luxury products | Customer perception | SEM | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Luxusgüter | Luxury goods | Markenartikel | Brand | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | Kaufmotiv | Consumer motivation | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41272-021-00300-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012500584