Customer perceptions in possession-processing services : factors and indicators of behavioural loyalty
Kittisorn Boonnark, Mitchell Ross, Jiraporn Surachartkumtonkun, Sara Quach
| Year of publication: |
2021
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|---|---|
| Authors: | Boonnark, Kittisorn ; Ross, Mitchell ; Surachartkumtonkun, Jiraporn ; Quach, Sara |
| Published in: |
Transforming relationship marketing : strategies and business models in the digital age. - London : Routledge, ISBN 978-0-367-54817-9. - 2021, p. 83-99
|
| Subject: | Marketing | Kundenbindung | Customer retention | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012318908