Does mobile marketing affect customer loyalty in Jordan?
Year of publication: |
2021
|
---|---|
Authors: | Al-Hawary, Sulieman Ibraheem Shelash ; Obiadat, Ahmad Abedallah |
Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 23.2021, 2, p. 226-250
|
Subject: | mobile | marketing | customer | loyalty | Jordan | Konsumentenverhalten | Consumer behaviour | Jordanien | Beziehungsmarketing | Relationship marketing | Produktivität | Productivity | Mobilkommunikation | Mobile communications | Mobile Marketing | Mobile marketing |
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