How legitimate are corporate social advocacy campaigns? : An examination of the role of legitimacy in stakeholder perceptions of CSA
Xiaochen Angela Zhang and Jonathan Borden
| Year of publication: |
2023
|
|---|---|
| Authors: | Zhang, Xiaochen Angela ; Borden, Jonathan |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 30.2024, 1, p. 123-147
|
| Subject: | Legitimacy | corporate social advocacy | issue involvement | purchase frequency | trust | behavioral intentions | Stakeholder | Corporate Social Responsibility | Corporate social responsibility | Legitimität | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Öffentlichkeitsarbeit | Public relations |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2022.2105931 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014529286