Customer perceptions of the value of new packaging technologies
Year of publication: |
2013
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Authors: | Hakola, Jenni |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 28.2013, 8, p. 649-659
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Subject: | Value | Packaging | Packaging industry | Business-to-business marketing | Customer relations | Digital printing | Verpackung | B-to-B-Marketing | Verpackungswirtschaft | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value |
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Customer perceptions of the value of new packaging technologies
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Customer perceptions of the value of new packaging technologies
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