Customer perceptions of value, satisfaction, and loyalty in the social media era : insights from electrical home appliances in an emerging economy
Md Uzir Hossain Uzir, Ishraq Jerin, Abu Bakar Abdul Hamid, Ahmad Shaharudin Abdul Latiff, Ramayah Thurasamy, A.K.M. Ahasanul Haque
| Year of publication: |
2022
|
|---|---|
| Authors: | Md Uzir Hossain Uzir ; Ishraq Jerin ; Abu Bakar bin Abdul Hamid ; Latiff, Ahmad Shaharudin Abdul ; Thurasamy Ramayah ; Ahasanul Haque |
| Published in: |
International journal of quality and innovation : IJQI. - [Erscheinungsort nicht ermittelbar] : Springer, ISSN 1756-6983, ZDB-ID 2521836-0. - Vol. 6.2022, 2, p. 190-230
|
| Subject: | brand loyalty | brand trust | customer satisfaction | electrical home appliances | emerging economy | partial least squares structural equation modelling | PLS-SEM | product quality | service quality | SOR theory | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Schwellenländer | Emerging economies | Partielle kleinste Quadrate | Partial least squares | Markenführung | Brand management | Strukturgleichungsmodell | Structural equation model | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJQI.2022.122314 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013257353