Customer personality and relationship satisfaction : empirical evidence from Indian banking sector
Year of publication: |
2015
|
---|---|
Authors: | Mishra, Vishal ; Vaithianathan, Sridhar |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 33.2015, 2, p. 122-142
|
Subject: | Marketing strategy | Personality traits | Customer relationship prononess | Relationship marketing strategies | Relationship satisfaction | Beziehungsmarketing | Relationship marketing | Indien | India | Kundenzufriedenheit | Customer satisfaction | Marketingmanagement | Marketing management | Bank | Persönlichkeitspsychologie | Personality psychology | Lieferantenmanagement | Supplier relationship management |
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