Understanding the determinants of mobile retailing adoption and usage behaviour
Year of publication: |
2021
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Authors: | Vaithianathan, Sridhar ; Mishra, Vishal ; Srivastava, Ankur |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 12.2021, 4, p. 373-393
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Subject: | adoption behaviour | emerging economy | mobile retailing | usage behaviour | Einzelhandel | Retail trade | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Innovationsdiffusion | Innovation diffusion | Mobile Business | Mobile business |
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