Customer portfolio composition and customer equity feedback effects : student diversity and acquisition in educational communities
Year of publication: |
2013
|
---|---|
Authors: | Lewis, Michael ; Mitra, Debanjan ; Yoon, Yeujun |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 24.2013, 1, p. 71-84
|
Subject: | Kundenwert | Customer value | Studierende | Students | Diversity Management | Diversity management | Marketingtheorie | Marketing theory | Längsschnittanalyse | Longitudinal analysis | USA | United States | 1990-2008 |
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