An empirical examination of the development and impact of star power in Major League Baseball
Year of publication: |
February 2018
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Authors: | Lewis, Michael ; Yoon, Yeujun |
Published in: |
Journal of sports economics. - Thousand Oaks, Calif. : Sage, ISSN 1527-0025, ZDB-ID 2006891-8. - Vol. 19.2018, 2, p. 155-187
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Subject: | star power | sports marketing | brand equity | dynamics of star power | Profisport | Professional sports | Sportmarketing | Sports marketing |
Description of contents: | Description [doi.org] |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Erratum enthalten in: Volume 19, Number 3, April 2018, Seite 452 |
Other identifiers: | 10.1177/1527002515626220 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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