Customer Processes in Business-to-Business Service Transactions

by Janine Frauendorf

Annotation Janine Frauendorf analyzes how customer processes can be used to optimize the overall service process. Her focus is on the service blueprint: Originally a tool for the design and optimization of the service operators internal process, it is now extended taking into account the customer process aspect. She presents significant implications for services research and helpful suggestions for business practice

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Year of publication:	2006
Other Persons:	Stiphout, Janine van (contributor)
Publisher:	Wiesbaden : Deutscher Universitäts-Verlag
Subject:	Dienstleistung \| Services \| Prozessmanagement \| Business process management \| Kundenintegration \| Customer integration \| Lieferantenmanagement \| Supplier relationship management \| Transaktionskosten \| Transaction costs \| Kognition \| Cognition \| Theorie \| Theory \| Deutschland \| Germany \| Unternehmensbezogene Dienstleistung \| Kundenorientierung
Description of contents:	Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [deposit.dnb.de]

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Extent:	Online-Ressource (XV, 300p. 27 illus, digital)
Series:	SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
Notes:	Literaturverz. S. 257-300
ISBN:	978-3-8350-9447-5 ; 978-3-8350-0601-0
Other identifiers:	10.1007/978-3-8350-9447-5 [DOI]
Classification:	Dienstleistungen: Allgemeines ; Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013520849