Customer profiling im electronic commerce : methodische Grundlagen, Anwendungsprobleme und Managementimplikationen
Holger Buxel
| Year of publication: |
2001
|
|---|---|
| Authors: | Buxel, Holger |
| Publisher: |
Aachen : Shaker |
| Subject: | Electronic Commerce | Kundenmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 290 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: Hannover, Univ., Diss., 2001 |
| ISBN: | 3-8265-9222-0 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: |
Persistent link: https://www.econbiz.de/10004692561