Customer relations and cost management
Year of publication: |
2013
|
---|---|
Authors: | Bjørnenak, Trond ; Helgesen, Øyvind |
Published in: |
The Routledge companion to cost management. - London [u.a.] : Routledge, ISBN 0-415-59247-X. - 2013, p. 250-266
|
Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Kostenmanagement | Cost management |
-
Examining the theoretical influences of customer valuation metrics
Weir, Kenneth, (2008)
-
Schmeisser, Wilhelm, (2010)
-
Customer profitability analysis : an avant-garde approach to reveneue optimisation in hotels
Iyengar, Anand, (2012)
- More ...
-
Management accounting innovations : origins and diffusion
Ax, Christian, (2007)
-
The rise of the balanced scorecard! : relevance regained?
Nørreklit, Hanne, (2012)
-
The dynamics of management accounting and control systems
Bjørnenak, Trond, (2013)
- More ...