Customer relationship investment and relationship strength : evidence from insurance industry in China
Guicheng Shi, Huimei Bu and Yuan Ping (Department of Management, School of Business, Macau University of Science and Technology, Macau, Macao), Matthew Tingchi Liu (Faculty of Business Administration, University of Macau, Macau, Macao) and Yonggui Wang (Department of Marketing, Business School, University of International Business and Economics, Beijing, China)
| Year of publication: |
2016
|
|---|---|
| Authors: | Shi, Guicheng ; Bu, Huimei ; Ping, Yuan ; Liu, Matthew Tingchi ; Wang, Yonggui |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 30.2016, 2, p. 201-211
|
| Subject: | Customer relationships | Consumer innovativeness | Complaint propensity | Relationship investment | Relationship strength | Beziehungsmarketing | Relationship marketing | China | Konsumentenverhalten | Consumer behaviour | Versicherung | Insurance | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-03-2014-0088 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011487039