Customer relationship management : a databased approach
V. Kumar ; Werner J. Reinartz
| Year of publication: |
2006
|
|---|---|
| Authors: | Kumar, V. ; Reinartz, Werner J. |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Kundenmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIV, 323 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-471-27133-8 ; 0-471-27133-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004480179