Customer relationship management : a global perspective
Gerhard Raab; Riad A. Ajami; Vidyaranya B. Gargeya; G. Jason Goddard
| Year of publication: |
2008
|
|---|---|
| Authors: | Raab, Gerhard ; Ajami, Riad A. ; Gargeya, Vidyaranya B. ; Goddard, G. Jason |
| Publisher: |
Aldershot [u.a.] : Gower |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Kundenzufriedenheit | Customer satisfaction | Produktqualität | Product quality | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 204 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes bibliographical references and index 0803 |
| ISBN: | 978-0-7546-7156-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003582985