Customer relationship management : a global perspective
Gerhard Raab ...
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Raab, Gerhard (contributor) |
| Publisher: |
Aldershot [u.a.] : Gower |
| Subject: | Kundenmanagement | Globalisierung | Anforderung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IX, 204 S. : Ill, graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-7546-7156-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004524529