Why does customer co-creation improve new travel product performance?
Fang-Mei Tseng, Lan-Lung (Luke) Chiang (College of Management, Innovation Center of Big Data and Digital Convergence, Yuan Ze University, Chungli Taoyuan City, Taiwan)
| Year of publication: |
June 2016
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|---|---|
| Authors: | Tseng, Fang-Mei ; Chiang, Lan-Lung |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 6, p. 2309-2317
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| Subject: | Resource-based view (RBV) | Customer co-creation | New product development (NPD) | Travel industry | FsQCA | Produktentwicklung | New product development | Kundenintegration | Customer integration | Ressourcenorientierter Ansatz | Resource-based view | Innovation | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | Tourismuswirtschaft | Tourism industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2015.12.047 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011472277