Customer relationship management and its impact on innovation : a literature review
Vicente Guerola-Navarro, Hermenegildo Gil-Gomez, Raul Oltra-Badenes, Javier Sendra-García
| Year of publication: |
2021
|
|---|---|
| Authors: | Guerola-Navarro, Vicente ; Gil-Gomez, Hermenegildo ; Oltra-Badenes, Raul ; Sendra-García, Javier |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 129.2021, p. 83-87
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| Subject: | CRM | Customer relationship management | Innovation | Literature review | Relationship marketing | State of the art | Beziehungsmarketing | Bibliometrie | Bibliometrics | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.02.050 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012509303