Customer relationship management : digital transformation and sustainable business model innovation
Year of publication: |
2020
|
---|---|
Authors: | Gil-Gomez, Hermenegildo ; Guerola-Navarro, Vicente ; Oltra-Badenes, Raul ; Lozano-Quilis, José Antonio |
Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 33.2020, 1,3, p. 2733-2750
|
Subject: | common goods | customer knowledge management | Customer relationship management | green IT | innovation | sustainability | Beziehungsmarketing | Relationship marketing | Geschäftsmodell | Business model | Digitalisierung | Digitization | Innovation | Wissensmanagement | Knowledge management | Nachhaltigkeit | Sustainability | Innovationsmanagement | Innovation management | Nachhaltige Entwicklung | Sustainable development |
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