Customer relationship management : an approach to competitive advantage in the banking sector by exploring the mediational role of loyalty
Suhail Ahmad Bhat and Mushtag Ahmad Darzi
| Year of publication: |
2016
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|---|---|
| Authors: | Bhat, Suhail Ahmad ; Darzi, Mushtag Ahmad |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 34.2016, 3, p. 388-410
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| Subject: | Customer relations | Competitive advantage | Customer orientation | Customer loyalty | Complaints | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Wettbewerbsvorteil | Marketingmanagement | Marketing management | Bank | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-11-2014-0160 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011593782