Customer Relationship Management (CRM) system implementation in sales organizations
Year of publication: |
2011
|
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Authors: | Panagopoulos, Nikolaos G. |
Published in: |
Sales management : a multinational perspective. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 0-230-24595-1. - 2011, p. 115-146
|
Subject: | Pharmaindustrie | Pharmaceutical industry | Beziehungsmarketing | Relationship marketing | Griechenland | Greece |
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