Customer Relationship Management der BMW Group : Backbone des integrierten Marketing
Year of publication: |
2009
|
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Authors: | Armbrecht, Wolfgang ; Braekler, Michael ; Wortmann, Ulrike |
Published in: |
Best practice der Markenführung. - Wiesbaden : Gabler, ISBN 978-3-8349-0933-6. - 2009, p. 303-332
|
Subject: | BMW Group | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing |
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