Customer Relationship Management : Erhöhung der Kundenbindung durch Kommunikation
Thomas Baaken; Eduard Bobiatynski
| Year of publication: |
2002
|
|---|---|
| Authors: | Baaken, Thomas ; Bobiatynski, Eduard |
| Published in: |
Business-to-Business-Kommunikation : neue Entwicklungen im B2B-Marketing. - Berlin : Erich Schmidt, ISBN 3-503-06080-4. - 2001, p. 11-30
|
| Subject: | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Kommunikation | Communication | Informationstechnik | Information technology | Internet | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Notes: | Literaturangaben In: Business-to-Business-Kommunikation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001633005