Customer Relationship Management in service organisations : prospects and areas of research
Year of publication: |
2012
|
---|---|
Authors: | Saini, Anil K. ; Khatri, Puja ; Thareja, Kimi |
Published in: |
International journal of management practice : IJMP. - Olney, Bucks : Inderscience Enterprises, ISSN 1477-9064, ZDB-ID 2164926-1. - Vol. 5.2012, 1, p. 1-24
|
Subject: | Beziehungsmarketing | Relationship marketing | Strategie | Strategy | Definition |
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