Customer relationship management in Taiwan's banking industry
Cho-Pu Lin; Yann-Haur Huang; Chien-Ting Chen
| Year of publication: |
2009
|
|---|---|
| Authors: | Lin, Cho-pu ; Huang, Yann-haur ; Chen, Chien-ting |
| Published in: |
International journal of management and decision making : IJMDM. - Geneva : Inderscience Enterprises Ltd., ISSN 1462-4621, ZDB-ID 2083012-9. - Vol. 10.2009, 1/2, p. 53-68
|
| Subject: | Beziehungsmarketing | Relationship marketing | Management-Informationssystem | Management information system | Bank | Taiwan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003848583