Customer relationship management in the financial industry : organizational processes and technology innovation
Federico Rajola
| Year of publication: |
2013 ; 2. ed.
|
|---|---|
| Authors: | Rajola, Federico |
| Publisher: |
Berlin : Springer |
| Subject: | Finanzsektor | Financial sector | Beziehungsmarketing | Relationship marketing | Kreditwesen | Kundenmanagement | Integriertes Management | Unterstützungssystem <Informatik> |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XII, 181 S. 55 schw.-w. Ill., 14 schw.-w. Tab 235 mm x 155 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 3-642-35553-6 ; 978-3-642-35553-0 ; 978-3-642-35554-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009793814