Customer relationship management of the information education services industry in Taiwan: attributes, benefits and relationship
Year of publication: |
2007
|
---|---|
Authors: | Liang, Chiung-Ju ; Wang, Wen-Hung |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 27.2007, 1/2, p. 29-46
|
Subject: | Beziehungsmarketing | Relationship marketing | Informationsdienstleister | Information service provider | Dienstleistungsqualität | Service quality | Taiwan |
-
Wang, Wen-hung, (2010)
-
Internet-banking customer analysis based on perceptions of service quality in Taiwan
Liang, Chih-Chin, (2015)
-
Cheng Boon Liat, (2014)
- More ...
-
Does online relationship marketing enhance customer retention and cross-buying?
Liang, Chiung-ju, (2008)
-
Wang, Wen-hung, (2010)
-
How managers in the financial services industry ensure financial performance
Liang, Chiung-Ju, (2008)
- More ...