Customer relationship management : open agenda for hotel companies in CEE
Year of publication: |
2009
|
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Authors: | Kolar, Tomaz ; Zabkar, Vesna ; Dmitrovič, Tanja |
Published in: |
Proceedings of the 17th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 3-5, 2009, Vienna, Austria. - Vienna : Univ. of Economics and Business Administration, Inst. of Internat. Business, ISBN 978-3-9502045-8-2. - 2009, p. 219-230
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Subject: | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Hotellerie | Hotel industry | Slowenien | Slovenia |
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