Customer relationship management practices and customer loyalty in commercial banks : an empirical study
Year of publication: |
July-December 2017
|
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Authors: | Darli, Linie ; Vasanthagopal, R. |
Published in: |
Mudra : journal of finance and accounting. - Delhi : Journal Press India, ISSN 2347-4467, ZDB-ID 2806339-9. - Vol. 4.2017, 2, p. 62-71
|
Subject: | Customer Relationship Management (CRM) | Commercial banks | Retail banking | Best practices | Customer loyalty | Beziehungsmarketing | Relationship marketing | Privatkundengeschäft | Personal banking | Bank | Bankmarketing | Bank marketing |
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