Customer relationship management of stationary pharmacists in competition with online pharmacies How can stationary pharmacies make use of their strengths in competition?

The article deals with the topic of CRM of stationary pharmacies and the development of a churn management to win back lost customers to the online competition. For this purpose, possibilities and instruments are pointed out, which can allow stationary pharmacies to enter into further efficient competition with the new providers. The aim is to determine in general the way of approach and access to the customer and to modernize and act successfully with new possibilities