The successful implementation of CRM in the pharmaceutical market

Customer Relationship Management is certainly nothing new in its basic structure. Ever since a trade between people has existed, the factor 'customer' and its satisfaction has been a determining factor in the achievement of company goals

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Year of publication:	2021
Authors:	Stahl, Nico
Publisher:	[S.l.] : SSRN
Subject:	Beziehungsmarketing \| Relationship marketing \| Arzneimittelmarkt \| Pharmaceutical market \| Erfolgsfaktor \| Success factor \| Arzneimittel \| Pharmaceuticals \| Pharmaindustrie \| Pharmaceutical industry

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Extent:	1 Online-Ressource (7 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Nico Stahl, Peter Starchon ISBN 978-83-958245-2-4 Collegium Humanum, Warsaw Management Center of European Studies Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 24, 2020 erstellt
Source:	ECONIS - Online Catalogue of the ZBW

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