Customer relationship management strategies in financial services : achieving high performance and profiting from innovations in CRM
by Sarah Dougan
| Year of publication: |
2004
|
|---|---|
| Authors: | Dougan, Sarah |
| Publisher: |
London : Bussiness Insights |
| Subject: | Kundenbindung | Finanzdienstleistungsinstitut | Finanzdienstleistung | Kundenmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VII, 152 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-84296-053-9 |
| Classification: | Dienstleistungen: Sonstiges ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004851017