Winning new product development strategies in financial services : building a profitable culture for NPD success
by Charles Beard and Sarah Dougan
| Year of publication: |
2004
|
|---|---|
| Authors: | Beard, Charles ; Dougan, Sarah |
| Publisher: |
London : Bussiness Insights |
| Subject: | Produktentwicklung | Finanzdienstleistungsinstitut | Finanzdienstleistung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VII, 145 S : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Dienstleistungen: Sonstiges ; Forschung und Entwicklung |
| Source: |
Persistent link: https://www.econbiz.de/10004851015