Customer relationship management strategies in the digital era

Süphan Nasir

"This book blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers"--Provided by publisher.

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Year of publication:	[2015]
Authors:	Nasır, Süphan
Publisher:	Hershey, Pa. : Business Science Reference, an imprint IGI Global
Subject:	Beziehungsmarketing \| Relationship marketing \| Marketingmanagement \| Marketing management \| IT-gestütztes Marketing \| Computer-assisted marketing

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Extent:	Online-Ressource(PDFs (322 pages))
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index Systemvoraussetzungen: PDF-Reader Marketing strategies in competitive markets and challenging timesThe evolution of relationship marketing orientations -- The conceptual framework of relationship marketing -- Managing relationships in business markets and role of information communication technologies -- Customer service in digital era and role of internal markets -- A framework for CRM: understanding CRM concepts and ecosystem -- Customer relationship management as a customer-centric business strategy -- Customer acquisition management strategies -- Customer retention strategies and customer loyalty.
ISBN:	1-4666-8232-9 ; 978-1-4666-8232-0 ; 1-4666-8231-0 ; 978-1-4666-8231-3
Other identifiers:	10.4018/978-1-4666-8231-3 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10010532154