Customer relationship management technology : bridging the gap between marketing education and practice
Dana E. Harrison, Haya Ajjan
| Year of publication: |
2019
|
|---|---|
| Authors: | Harrison, Dana E. ; Ajjan, Haya |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 7.2019, 4, p. 205-219
|
| Subject: | Adaptive selling | Customer relationship management | Frequency of CRM use | Machine learning | Marketing education | Beziehungsmarketing | Relationship marketing | Künstliche Intelligenz | Artificial intelligence | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-019-00063-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012129490