Gaining competitive advantage through artificial intelligence adoption
Alvaro Rosa, Teresa Bento, Leandro Pereira and Renato Lopes da Costa, Álvaro Dias, Rui Gonçalves
| Year of publication: |
2022
|
|---|---|
| Authors: | Rosa, Alvaro ; Bento, Teresa ; Pereira, Leandro ; Costa, Renato J. Lopes da ; Dias, Álvaro Lopes ; Gonçalves, Rui |
| Published in: |
International journal of electronic business : IJEB. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-6067, ZDB-ID 2115996-8. - Vol. 17.2022, 4, p. 386-406
|
| Subject: | artificial intelligence | AI | adoption | strategic information | customer relationship | marketing | strategic managemen | Portugal | Künstliche Intelligenz | Artificial intelligence | Beziehungsmarketing | Relationship marketing | Wettbewerbsvorteil | Competitive advantage | Strategisches Management | Strategic management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEB.2022.126263 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014308905