Customer Relationship Management through Mobile Technologies: Exploratory Study on Indian Youth
Companies are increasingly using technology to target their customers and build relationship with them. Customer relationship management is perceived as a strategy which harnesses technology for providing more value to customers through customized products and services. However, technology now extends beyond the peripheries of Internet to mobile-based systems. The research was directed towards understanding the viability and scope of mobile marketing strategies in India. The acceptance of mobile marketing as a medium for dissemination of promotional information and product launches by companies was studied.
Year of publication: |
2012
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Authors: | Khare, Arpita ; Rakesh, Sapna |
Published in: |
International Journal of Information Systems and Social Change (IJISSC). - IGI Global, ISSN 1941-868X. - Vol. 3.2012, 4, p. 65-83
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Publisher: |
IGI Global |
Saved in:
Online Resource
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