Customer relationship marketing as the antecedents to increasing customer loyalty
Year of publication: |
2020
|
---|---|
Authors: | Zaid, Sudirman ; Juharsah, Juharsah ; Yusuf, Hayat ; Suleman, Nursaban Rommy |
Subject: | CRM Banking | Bonding | Empathy | Reciprocity | Trust | Commitment | Loyalty | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Bank | Konsumentenverhalten | Consumer behaviour | Emotion |
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