Customer responses to CSR in the Pakistani banking industry
Zia Khan and David Ferguson; Andrea Pérez
| Year of publication: |
2015
|
|---|---|
| Authors: | Khan, Zia ; Ferguson, David ; Pérez, Andrea |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 33.2015, 4, p. 471-493
|
| Subject: | Pakistan | Trust | Loyalty | Repurchase | Retail banking | Corporate social responsibility | Word of mouth | Perceived service quality | Developing economy | Corporate Social Responsibility | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Privatkundengeschäft | Personal banking | Bank | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011384253