Customer responses to service failures on social media
Year of publication: |
2022
|
---|---|
Authors: | Varnali, Kaan ; Cesmeci, Caner |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 36.2022, 5, p. 691-709
|
Subject: | Complaints | Service failures | Social media | Social Web | Social web | Beschwerdemanagement | Complaint management | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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