Customer Retention Management in the B2C Electronic Business
| Year of publication: |
2003
|
|---|---|
| Authors: | Wirtz, Bernd W. ; Lihotzky, Nikolai |
| Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 1609841. - Vol. 36.2003, 6, p. 517-532
|