Understanding the impact of negative and positive traveler reviews : social influence and price anchoring effects
Year of publication: |
November 2016
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Authors: | Book, Laura A. ; Tanford, Sarah ; Chen, Yang-Su |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 55.2016, 8, p. 993-1007
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Subject: | online reviews | social influence | price anchoring | travel decisions | WTP | Konsumentenverhalten | Consumer behaviour | USA | United States | Zahlungsbereitschaftsanalyse | Willingness to pay | Virales Marketing | Viral marketing |
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